Read Strategic Marketing Creating Competitive Advantage by West Douglas Ford John Ibrahim Essam published by OUP Oxford (2006)
You can download in the form of an ebook: pdf, kindle ebook, ms word here and more softfile type. Read Strategic Marketing Creating Competitive Advantage by West Douglas Ford John Ibrahim Essam published by OUP Oxford (2006), this is a great books that I think are not only fun to read but also very educational.
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